Before any company can be successful within the search media, two questions always need to be answered:
1) How does search apply to my world?
2) How do we know if we are successful?
Welcome to Intellect Interactive, where we explore the strategies, analytics, tools and measurements that drive successful Search Marketing programs.
While tips of the trade will be discussed, the bulk of Intellect Interactive’s content revolves around strategy and the reporting tools we use to optimize towards that strategy. After all, how do you know if your search program is working if you can’t measure how your search strategy is affecting your business bottom line.
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Please note that, although I may reference my company, the opinions expressed here are solely mine and do not represent the views of Resolution Media or Omnicom Media Group (or any other company affiliated with Resolution Media or Omnicom Media Group). Basically, since these are my thoughts solly, any beef with this blog (Intellect Interactive) and/or its Author (Nathan Janitz) is with the author exclusively. If you have beef for what ever reason, let me know and I will do my best to fix the situation.
