Blippy is a fun and easy way to see and discuss the things people are buying.

Automatically share your favorite purchases from iTunes, Amazon, Zappos, Visa, MasterCard, and more.

I mean, really?  People will share everything now days won’t they?   No that I’m thinking about it, I wonder if we can make it law that all politicians and special interest groups have to sign up with public viewing rights.  That would be awesome especially if there was a way to cross reference which special interest group spent what with each politician (on the fly of course….paper work is so easily editable).

Some ideas should never come to life…but I guess if every idea was  a winner, we wouldn’t know the diffrence between a good idea and a bad idea.

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Kelvin Dan November 3 at 7:22am
Dear Nathan Janitz,
This is an official legal notice of an unclaimed fund left by Mr. Richard D. Janitz, who died as a result of an industrial accident in his energy & gas exploration company on the 17/12/2006.

As the former official/personal attorney of the deceased and witness of fact of this subject matter, I hereby solicit for your immediate response and positive committed efforts to facilitate the fund remittal of total sum $12.5 million into your bank account in your country.

Contact me directly to (kelvin100c@yahoo.com ) for more details.

Yours Sincerely,

Mr.Kelvin Daniel,

Attorney at Law.

I mean isn’t anything off limits? Does anyone actually fall for this anymore? Well I guess you can always find someone new to the online world. It’s sad really. Just to be sure, DO NOT GIVE THIS GUY ANY INFORMATION.

Ok, question for the general public. Do you know of a way to spam the spammers? Now that would be cool.

Technorati Tags: facebook, spam

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Lance hit the head on the nail.  Consumers use multiple channels at once, and we as marketers need to adjust to that mentality if we are going to presuade consumers.  Good job Lance.

I do have a problem with what’s his face saying that search isn’t “creative.”  No, we don’t make pretty pictures or funny commercials that no one can remember.  However, try writing an ad that sells in 95 Charters or less without pictures.   Ya…that’s creative. Kind of with Lance would have hammered him on that…but way to stay classy.

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A few months back I had an interview for the MSJ alumni news paper.   The article was about Alumni that live outside of the Cincinnati area (as a side note, the bulk of the alumni live in the greater Cincinnati area).

Above is my quote (because this is my blog)…but check out the whole article: Hey Alumni, We’re Not Just In Cincinnati Anymore

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Extreme Facebook Wall Makeover

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While writing and practicing SEO and SEM is one thing (not that I don’t do this for this blog as well as a dozen other clients on a daily bases), also taking that same discipline and applying it to a hobby is another thing. I have been into wine since my dad started to teach me when I was a kid (mainly be allowing me to help him pick out wines for dinner and events). To help add to the number of website I can “practice” on, I have included Nate’s Wine Reviews into my growing list of hobbies and growing active SEO client lists. I will be taking a slight break from Intellect Interactive until I can get that blog humming along. That should only be a couple of weeks, given that I have a tone of old notes from some old wines that I can add to the scheduled content list. Check out the blog if you’re into wine. I have at enough content to launch a post every day between now and the 1^st of the month. I’m hoping to get enough backlogged content to get me through February.

The platform I’m using on that blog is blogger, which doesn’t have ½ the SEO control as WordPress (which is what Intellect Interactive is on). It will be interesting to see how the engines respond to each of the platforms (always practicing what I preach).

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1. Digital Marketing Mix: How Users Interact With Brands Online
2. Advanced Online Analytical Analysis: Understanding Users through Data
3. Online Customer Communication Skills: Building Content People Want
4. Search IT 501: Servers and Languages
5. Search IT 601: Understanding Coding Languages
6. Search IT 701: Advanced Server and Database Creation and Maintenance
7. Advanced Online Customer Communication Skills: Perfecting Viral

Digital Marketing Mix: How Users Interact With Brands Online:

There are few people that understand one aspect of digital marketing, regardless of multiple channels. Being an expert in online display advertising as well search isn’t nearly as important as understanding how they affect each other. How does blogging about SEO lead to usage of twitter, which leads to people creating fan pages on Facebook, to people idolizing your brand, to people searching on Yahoo for your site, to people purchasing your product? Understanding how to manipulate the different mediums (both Paid and Free mediums) to one’s advantage is clutch.

Advanced Online Analytical Analysis: Understanding Users through Data:

Search is 1 part science and 1 part math. Read one of Lance Neuhauser’s words of wisdom on the topic to see what I mean. Search is one of, if not the, most data driven forms of media. We gain real data on what people actually DO, not just think they do. That is a big difference in thinking, and means that marketers need to know how to slice and dice data to its full extent. The science behind the Search comes in the way you can segment data and analyze consumer behavior based on a number of factors.

The Advanced Online Analytical Analysis class would be one part Stats (regression analysis, statistical significance, etc.), one part math (evaluating CTR, Bounce Rate, and coming up with math that creates KPI’s that we haven’t thought of yet), one part web analytics training, and finally one part test creation (because that knowing math doesn’t help if you can’t implement the findings). The better one is at segmenting data, the better they will be at Search.

Online Customer Communication Skills: Building Content People Want:

Look content is king on the internet. It doesn’t matter if the desired content is video, audio, or text, without content the internet wouldn’t exists. Marketers need to understand how to write and produce for the internet. Taking into account SEO, SEM, User Engagement, and closed-loop-marketing, marketers need to understand the ins and outs of creating content. This class would include basic PR practices, as well as video editing and directing skills, as well as trainings on how to strategically come up with content that links business objectives to people’s needs.

Search IT:

Three classes, one would think that this be the longest class description. In fact, it is one of the shortest. In order for search marketing to work, computers and humans must all work in harmony. Users have to be able to early use the digital content at hand, while spiders have to be able to read it. Because IT is so complicated, 3 classes would be a great start at understanding all of the ins and outs of what a SEO/SEM Guru needs to know.

Advanced Online Customer Communication Skills: Perfecting Viral:

At some point, online marketers have to stretch out from the class room to the real world. The last class would be pulling everything together. The text book would be The Tipping Point by Malcolm Gladwell. This class would be all about taking content, developing a plan to distribute it in a way that allows it to go viral, analyze the response by segmenting all available data, and presenting a case as to why the program was a success or failure (depending on the strategy and desired results).

If you’re reading this and are a professor, feel free to contact me to make the class a reality. Cheers.

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