“The launch of G2 was definitely a group effort by several agencies within the Omnicom family (OMD, Element 79, Fleishman Hillard, TPN) and RM would also like to recognize them for all their work that led up to the launch’s success. Kudos to the RM team that managed the search program for the G2 launch: Stacie Susens, Nathan Janitz, Chris Kanellakes, Tomas Muriel, Haley Fierstein & Jackie Kerby”

Notice that my name was mentioned?  Yep, I was one of the master minds behind the program.  To be honest, when Stacie and I started crafting that strategy, neither one of us thought that this could win anything.  We were just to DR focused Search Experts in a room with a whiteboard trying to craft a strategy for a CPG client with a Brand Awareness and Engagement strategy.   CK, Tomas, Haley, and Jackie all helped fill in the wholes of our original brain storm.  While I’m never one about awards (yes, I understand the marketing implementations, but I’m more worried about my client’s success), it does feel good to be part of a team reconized for an award.

As everyone in the office knows, I’m a huge Purdue Basketball fan (well, actually I love everything Purdue).  For the longest time their internal tag line was, “Together We Attach.”  Kind of how I feel about the entire RM family.  We wouldn’t have been recognized by our client, let alone for an award, if it wasn’t because of the hard work of the team as a whole.  Cheers to us all.

Technorati Tags: Resolution Media, search marketing

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