This is a great interview from Resolution Media’s PHd’s digital marketing guru.  I’ve worked with Lance when he was part of the RM family, and he is a smart guy.

Lance hit the head on the nail.  Consumers use multiple channels at once, and we as marketers need to adjust to that mentality if we are going to presuade consumers.  Good job Lance.

I do have a problem with what’s his face saying that search isn’t “creative.”  No, we don’t make pretty pictures or funny commercials that no one can remember.  However, try writing an ad that sells in 95 Charters or less without pictures.   Ya…that’s creative. Kind of with Lance would have hammered him on that…but way to stay classy.