If you have been reading Intellect Interactive for the past couple weeks you will know that I started another blog on Inexpensive Wine Reviews. If you look at the bottom of this blog, you will notice that I’m running WordPress because mainly because the flexibility of the open source program is fantastic. Nate’s Wine Reviews is running on Blogger because I didn’t want to pay for hosting (a wine hobby is expensive enough).On a side note, I also wanted to see which blogging platform was better for SEO? Now I usually don’t write about product reviews, but this is a side-by-side comparison that I find really interesting.
SEO Background Facts:
I started Intellect Interactive about 4 months ago. Nate’s Wine Reviews was launched this month. I have haven’t done any link building for Nate’s Wine Reviews (other than posting a link on this blog), but I have done some link building for Intellect Interactive (several posts within Yahoo Answers, Wiki.Answers.com, all of my social networking sites, and some friends like Blue Chip SEO, Digital Sea Change, vidiSEO, and Bryson Meunier). I realize that the link building hasn’t been that robust, but that has been by design until I have enough content to really generate some consistent buzz.
Intellect Interactive has a pretty clean URL structure with a tone of targeted keywords. NWR has the basic Blogger URL structure. II actually has more content and URLs, a controlled Robots.txt file, an XML sitemap summited to Google. I summited NWRs atom feed to Google instead.
Both URLs are completely original (i.e. I created them…no one owned them before me). This means Google has no history on either URL before I started them.
So all things equal, Intellect Interactive should actually have the better rankings within Google. Well, you’re wrong. Google’s product, blogger, is actually doing better in the SERPS. Let’s look at the stats:
Index Stats:
Intellect Interactive: 0 URLs Indexed
Nate’s Wine Reviews: 17 URLs Indexed (in fact, Google almost instantly shows a URL as soon as I release a new post).
Links:
Intellect Interactive: 167 Links, mostly from the blogs listed above
- Intellect Interactive Google Webmaster Tools
Nate’s Wine Reviews: 2 Links (including the one from my own blog)
- Nate’s Wine Reviews Google Webmaster Tools
SERPs for Brand Terms:
Intellect Interactive: Not Listed (click on the link image to see). While my Intellect Interactive Facebook fan page hasn’t yet showed up in my inbound links list, it is showing up in the top position.
Intellect Interactive Google Search Results Page
Nate’s Wine Reviews: First Ranking
- Nate’s Wine Reviews Google Results Page
So, I’m going to have to say that Blogger is actually a better platform for SEO, despite all of WordPress’s extra features and easily installed plug-ins. As a platform, I really like WordPress. But Google seams to be responding better to its own platform. Interesting that Google’s product would work better for ranking in Google. Actually, it isn’t given that they would have the ability to make it as SEO friendly as they want it…and build the feed directly into the indexes. I’m not suggesting that you migrate your WordPress platform to blogger. Actually, I am suggesting that you start your blog out in Blogger and move your blog to WordPress once you have been around for about a year. You will welcome the CMS tools by then anyway. It’s something interesting to think about if you are going to launch a corporate blog.
Tags: Blogging, Google, SEO, SEO Strategy
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