Lies, Damned Lies has a blog post on the WAA changing its name.  While the concept is intresting, I think it is a mistake.  Take a look at Ian’s post see my comments (re-posted below because….well they are MY comments).

After a long fought battle trying to tell people what it is I do, I have personally reverted back to just “Digital Marketing”.  I presently work as an SEO & Web Analytics consulting, but I reserve the WA or SEO Titles for anyone that isn’t either at the C-Level or within the Marketing industry.  Anyone familiar with Digital Marketing will at least know what WA or SEO is (if you don’t…then how do you call yourself anything having to do with Digital Marketing).

The WAA should NOT take the same approach.  The goal is to promote the practice of Web Analytics as a whole (even if that is the your long lost kindergarten teacher).  Let’s face it…branding is everything.  Ok, maybe not everything, but it is a majority portion of the battle. Keep the name because it alone starts off the best conversation a organization can have with someone new, “so…what is that?”